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Onboarding checklist

A step-by-step launch checklist for setting up Enscale on a Shopify store.

Use this checklist to take a merchant from a fresh Enscale install to a working support and automation setup.

Phase 1: Shopify setup

  • Install Enscale on the Shopify store.
  • Complete Shopify OAuth.
  • Confirm the tenant is created for the shop domain.
  • Confirm the merchant can load the Enscale dashboard.
  • Confirm required Shopify webhooks are registered.
  • Confirm plan and billing state are visible.

Phase 2: Channel setup

  • Connect WhatsApp if the merchant will use WhatsApp automation or broadcasts.
  • Connect Instagram if the merchant will use Instagram DM or comment automation.
  • Connect Facebook Messenger if needed.
  • Enable webchat if the merchant wants storefront chat.
  • Send one test inbound message per connected channel.
  • Confirm each test message appears in the inbox.
  • Configure WhatsApp opt-in collection.
  • Confirm imported contacts include consent where required.
  • Confirm unsubscribe handling is enabled for broadcasts.
  • Confirm review moderation rules do not suppress negative reviews deceptively.
  • Confirm GDPR data deletion/export handling is understood.

Phase 4: Inbox launch

  • Invite staff or agents.
  • Open the dedicated inbox web app.
  • Confirm conversation list loads.
  • Reply manually to a test conversation.
  • Confirm contact sidebar data appears correctly.
  • Confirm realtime updates work without page refresh.

Phase 5: First workflow

Start with a simple workflow before launching complex automations.

Recommended first workflow:

  1. Trigger: order delivered.
  2. Delay: 2 days.
  3. Action: WhatsApp review request.
  4. Safety: check WhatsApp opt-in.
  5. Goal: collect first product review.

Phase 6: Broadcast readiness

Before the first broadcast:

  • Confirm merchant is on a paid plan.
  • Sync approved WhatsApp templates.
  • Confirm template category.
  • Build a small opted-in test audience.
  • Check skipped contacts before sending.
  • Review estimated Meta charges if available.

Phase 7: AI agent readiness

Before enabling AI agents:

  • Confirm merchant is on a paid plan.
  • Configure agent persona and scope.
  • Configure handover rules.
  • Test with simple support questions.
  • Confirm human handover appears in the inbox.
  • Confirm AI resolution tracking is accurate.

Launch success criteria

A merchant is ready when:

  • At least one channel is connected.
  • Manual inbox replies work.
  • Consent checks are configured.
  • One workflow is published safely.
  • Billing and usage limits are visible.
  • Support staff know where to handle conversations.

Next steps

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