Facebook setup
Connect your Facebook Page so Messenger conversations reach your shared inbox instead of sitting unread on someone's phone.
Connecting your Facebook Page brings Messenger conversations into the same inbox as everything else — and if you run Click-to-Messenger ads, lets you treat that traffic differently from organic messages.
Takes about five minutes. There's no approval process and nothing to wait for.
Before you start
You need a Facebook Page — not a personal profile — and admin access to it. That's it.
Connect it
Open Integrations in Enscale
Go to Integrations and choose Facebook.
Sign in to Meta
Sign in and approve the Page messaging permissions Enscale asks for.
Pick your Page
Choose the Page to connect. Only Pages you're an admin of will appear — if yours is missing, that's why.
What Facebook gives you
| Available | |
|---|---|
| Messenger conversations in your inbox | ✓ |
| Replying by hand | ✓ |
| Automations | ✓ |
| AI agents | ✓ |
| Click-to-Messenger ad tracking | ✓ (paid plans) |
| Campaigns / broadcasts | — |
Campaigns are WhatsApp-only. Meta doesn't allow sending a templated message to a list on Messenger, so there's no equivalent here.
Click-to-Messenger ads
If you run ads with a "Send message" button, the Facebook Ad Click trigger fires when someone messages your Page after tapping one — and it knows which ad they came from.
That's more useful than it sounds. Ad traffic and organic traffic want different things:
- Someone who tapped your Diwali sale ad already knows what's on offer. Greet them with the offer, not "how can I help?"
- Someone who found your Page organically might be asking about a return. Route them to support.
You can branch on the specific ad, so a flow can respond differently to your sale ad than to your new-arrivals ad.
Ad tracking needs a paid plan — see Plans and limits.
The 24-hour rule
Messenger works like the other Meta channels: you can send free-typed messages only within 24 hours of the customer's last message. Outside that, Meta restricts what you can send.
The practical implication: don't build automations that assume you can message a Messenger contact days later. A "we miss you" flow that fires a week after someone's last message simply won't deliver. Reply while the window is open, and use WhatsApp for anything that needs to reach people later.
Common questions
Next steps
- Channels overview — how Facebook compares to the others.
- What can start an automation — including ad clicks.
- Inbox — where Messenger conversations land.