Facebook setup
Connect a Facebook Page to Enscale so Messenger conversations arrive in your inbox.
Connecting a Facebook Page brings Messenger conversations into your inbox and enables Click-to-Messenger ad tracking.
Before you start
You need a Facebook Page (not a personal profile) and admin access to it.
Connect
Start the connection
In Enscale, go to Integrations and choose Facebook.
Authorise with Meta
Sign in and grant the Page messaging permissions Enscale requests.
Pick the Page
Select the Page to connect. Only Pages you administer appear.
What Facebook gives you
| Capability | Available |
|---|---|
| Messenger conversations in the inbox | ✓ |
| Manual replies | ✓ |
| Workflow actions | ✓ |
| AI agents | ✓ |
| Click-to-Messenger ad trigger | ✓ |
| Broadcast campaigns | — |
Broadcasts are WhatsApp-only. Meta doesn't permit templated list messaging on Messenger.
Click-to-Messenger ads
If you run Click-to-Messenger (CTM) ads, the Facebook Ad Click (CTM) trigger fires when someone messages your Page after tapping one. The ad details are available as {{trigger.ad.*}}, so you can branch on which ad brought them in.
Use it to greet ad traffic differently from organic messages — an ad-specific offer, or routing to a sales agent rather than support.
Ad tracking requires a paid plan. See Plans and limits.
The 24-hour window
Standard Messenger messaging is limited to 24 hours after the customer's last message. Outside it, Meta restricts what you can send.
Design flows accordingly: respond while the window is open, and don't build automations that assume you can message a Messenger contact days later.
Troubleshooting
| Problem | What to check |
|---|---|
| Page not listed | You need admin access to the Page. |
| Messages don't arrive | Reconnect, and confirm the Page's messaging settings allow it. |
| Replies fail | Usually the 24-hour window has closed. |
| Channel status shows Error | Token expired or permissions revoked. Reconnect. |
| CTM trigger doesn't fire | Confirm the ad is a Click-to-Messenger ad pointing at this Page, and that you're on a paid plan. |