Integrations
What Enscale connects to — Shopify, your messaging channels, review platforms and Razorpay — and how to set each one up.
Enscale connects to your store, your messaging channels, and a few outside services. Most of it happens automatically; this page covers what needs your attention.
Shopify — nothing to do
Connected automatically when you install. It's the foundation everything else sits on.
Shopify gives Enscale your customer and order data, the events that start automations, product details for AI agents and messages, and the review ratings that show on your storefront.
See Shopify installation.
Your messaging channels
| Channel | Setup guide |
|---|---|
| WhatsApp setup | |
| Instagram setup | |
| Facebook setup | |
| Webchat | Webchat widget |
You connect your own Meta Business account, which means Meta bills you directly for WhatsApp messaging and your number stays yours. Enscale never resells or marks up messaging.
Your plan caps how many channels you can connect in total — see Channels overview.
Bringing your existing reviews across
Import from Judge.me or Loox so you don't start from zero. Both bring across the rating, review text, author, product, date, photos and verified status.
Reviews are matched to your Shopify products during import, and anything that can't be matched is reported rather than dropped.
Import before you switch your storefront widgets over. A product that showed 40 reviews yesterday and zero today looks broken, and it will cost you sales while you fix it.
See Reviews.
Razorpay — payment links inside automations
Lets an automation generate a payment link and send it to a customer.
The reason to bother: converting cash-on-delivery orders to prepaid. A COD order comes in, and an automation offers a small discount to pay now, with a payment link attached.
Add your Razorpay credentials
In Integrations, enter your Razorpay API credentials.
Add the Razorpay step to a workflow
It creates a payment link and makes the URL available to the steps after it.
Send it in a message
Reference the link in a template message. Wrap it in a Format link step so the resulting payment shows up in Revenue attribution.
A typical flow:
Trigger: Order Created
→ Condition: is it Cash on Delivery?
→ Razorpay: create a payment link
→ Template Message: "Pay now and save ₹100 — [link]"Worth checking the maths on the discount. If your COD refusal rate is 15% on ₹2,400 orders, offering ₹100 to pay upfront is cheap — you avoid the shipping both ways and get the cash immediately.
Meta Conversions API — automatic
Not something you connect. It starts working once you're using ad-click tracking.
For customers who came from one of your ads, Enscale reports purchases back to Meta so its ad targeting learns which clicks turn into orders. Customers who found you organically are never reported.
See Revenue attribution.
What's not available yet
A public API for building your own integrations is planned but not generally available.
There is one useful thing you can do today: anything that can tag a Shopify customer can start an Enscale automation. That covers a lot of ground with tools you may already have. See API.
Common questions
Next steps
- Channels overview — connecting messaging.
- Reviews — after you've imported.
- Settings reference — everything configurable.