Roadmap

What we're building next, and the principles we won't compromise on along the way.

What's coming, roughly in order. These are directions, not delivery dates — if you're deciding whether to adopt Enscale, decide on what it does today.

What works today

The foundation is in place and in daily use:

Shopify installation and setup
WhatsApp, Instagram, Facebook and webchat channels
A shared inbox, including the standalone team app
Visual automations
WhatsApp campaigns
Review collection, imports and storefront widgets
AI agents with human handover
Loyalty points and redemption

What we're improving next

Area	Where it's going
Inbox	Faster for busy teams — better assignment, clearer status, richer customer context
Automations	More ready-made flows, safer publishing, better run history so you can see what happened
Campaigns	A better audience builder, easier template management, clearer Meta cost estimates
Reviews	More import sources, product grouping, more storefront display options
AI agents	Better handover, more it can look up, clearer resolution tracking

Further out

A mobile app for the inbox
More storefront widgets
More review import sources
A public API and outbound webhooks
More advanced segmentation
Deeper Shopify customer and product sync
More things AI agents can do for customers

What won't change

These are commitments, not features. They constrain what we're willing to build:

Your inbox stays available. Whatever else happens, you can always read and reply to customers.
Conversations work on every plan, including Free.
Your store's data stays isolated. Non-negotiable.
Opt-in comes before outbound messaging, always. We won't add a way around it.
Review authenticity matters more than flattering numbers. We won't help anyone hide negative reviews.
Setup gets simpler over time, not more complicated.

Next steps

Getting started — what you can do today.
Flow templates — the ready-made automations.
AI agents — the newest major area.